IYBS Local Marketing Strategy & Systems
How We Work

Three ways to work with us. Most people start in a workshop.

You don't have to hire an agency and hand over your marketing for good. Bring your team to a workshop and walk out running it yourselves, grab a tool and start on your own, or bring me in hands-on for the year. Here's how each one works.

Where To Start

Same goal every way in: your business runs the marketing, not just me.

Whichever door you pick, the point is the same. You and your team end up able to handle the marketing, the follow-up, and the reviews, with the systems to keep it running.

No slide deck, no pitch, no long contract you can't get out of. You choose how hands-on you want me to be.

Three Ways In

Pick the level of help that fits where you are.

Same outcome every time. The difference is how hands-on you want me to be.

01

Workshops, where most people start

Bring your team to a hands-on workshop. Together we get honest about what's actually going on, build a plan that fits your business, and set up the AI and marketing systems right there in the room. Your team leaves able to run it, so the business isn't waiting on you or on an outside agency. This is the main way to work with us.

02

Tools and guides you buy and use yourself

Rather move on your own? Grab a guide, template, or AI tool and start today, no call, no waiting. That includes The Recommendation Gap, a do-it-yourself check of how AI recommends your business, for $147. Use what you need, when you need it.

03

A few hands-on engagements a year

Some owners want me in it with them, doing the work alongside their team for a stretch. I take a small number of hands-on clients each year so every one gets real attention. When the slots are full, they're full. This is by inbound request only.

What It Feels Like

You will know what's happening, why it's happening, and what comes next.

You will not be left reading a report and trying to figure out what to do with it.

You will get answers in plain language. You will get pushback when something doesn't add up. You will get an honest read, every time, even when the honest read is not what you were hoping to hear.

If you want a yes-person, this is the wrong partner. If you want someone who'll tell you what's actually going on so you can make a real decision, you're in the right place.

Who This Works For

This work is built for owners who…

Have a business that's already working, and are ready to stop guessing about what to do next
Run independently, not as a franchise of someone else's playbook
Want a partner who understands operations, not just marketing
Are willing to make changes, not just collect advice
Two Ways In

Come to a workshop, or start on your own today.

Bring your team to a workshop and walk out running your marketing yourselves. Or grab a guide, template, or AI tool and start right now.