A self-run diagnostic that shows you exactly where your business is showing up, where it's invisible, and what the gap is costing you in real dollars. PDF playbook plus a walkthrough video. About thirty minutes to run on your own business. No call required.
Today's customers don't just ask their friends. They ask search engines, voice assistants, review sites, social platforms, and the assistants on their phones and inside their browsers. Every one of those is quietly handing out recommendations for "best [your kind of business] in [your city]" thousands of times a month.
Forty-five percent of US consumers used an AI tool to find a local business in the past year. One year prior, that number was six percent. Inside the 30 to 44 age bracket, the people with money to spend, it's sixty-four percent. The trend is not reversing.
If your business isn't in the answer, the customer never knew you existed. They picked someone else and never looked back.
This is the recommendation gap. It's the difference between the business you run and the business strangers can find. And for most independent operators, the gap is wider than they think.
Source: BrightLocal Local Consumer Review Survey 2026 (n=1,002 US adults).
A PDF playbook plus a walkthrough video. About thirty minutes to run on your own business.
Four specific searches you run on your own business across ChatGPT, Perplexity, Google's AI Overview, and the voice-search wording your customers actually use out loud. A scorecard captures what each one says about your market. About fifteen minutes.
A straightforward formula that turns your visibility gap into an annual dollar number. Three inputs, conservative assumptions, defensible math. The number you'd show your accountant, not a guess.
The five highest-leverage moves to close the gap, in priority order. Each one names what it is, why the engines care, rough effort, and expected impact. You don't need to do all five. Pick one. Start.
A twenty to thirty minute video where I run the diagnostic on camera. Watch first and then run it on your business, or run alongside the video. Either works. Lifetime access.
Owners who'd rather see the picture for themselves before they hire anyone.
This is a guided walkthrough you complete on your own. Reading it doesn't fix the gap. Doing the work it points you to does. If you'd rather hand the whole problem off to someone, this product won't get you what you want.
If that's where you are, the Shop Talk newsletter is the right next step. You'll see when a workshop opens that fits, or when a retainer slot is something I can talk about.
By the time you finish, you'll know exactly where you show up, where you're invisible, who's being recommended in your place, and what the highest-leverage fix is for the next 30 days. No call. No follow-up upsell. The download is the product.
Instant download. Lifetime access to updates. If it doesn't help, send the receipt and I'll refund it.
Buy Now · $147