About IYBS Local

Hello!

annette-IYBS LocalI’m Annette Washington-Goff, Executive Director of IYBS Local.  I have been a small Business Owner for more than 30 years.  I consider myself an advocate for small business owners and my main goal has always been to help business owners grow their businesses online by being equipped with the right knowledge that will allow them to make informed decisions.

The online marketing landscape is scary for many of our clients.  They either don’t know how to navigate the World Wide Web for marketing their business or they don’t care to learn.. which is ok, after all, they do wear many hats..  do we really need to add another?

The truth is, the Internet has made it possible for SMB to be on the same level as the big corporations when it comes to marketing a business online.  In fact, I’d go as far as to say that we actually have a real leg up, because our business comes from right here at home.  We’re real people in our customers eyes, not some big wig who is only accessible after going through layers of ladder climbers.

We are a boutique digital marketing agency based in Renton, Washington. Staying small and focused, we strive to be your off-premise, in-house marketing team that plays a vital part in your business. Our mission is to educate Small Business owners on how to take advantage of the many opportunities available online to successfully market their business on a local level. At the same time, we want to be available when you’re ready to take the next step in growing your business using online marketing strategies that work for your business.

How We Work:

There are 3 strategic plans that we use to work with our clients. We help them decide which strategic plan will work best for their specific situation.

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DIY (Do it Yourself)

• You like tinkering and want to do it yourself, this is for you
• You have the time available because you have a staff that does the work, a business that doesn’t require a lot of manual work, or not many customers
• You like to learn new things that will drive your business sales
• You know your way around computers and are comfortable with using social media and other web assets.
If you answer “that’s me” to any of these statements, then this type of service is for you..

DIWY (Do it With You)

• You like tinkering and want to do it yourself, this is for you
• You have the time available because you have a staff that does the work, a business that doesn’t require a lot of manual work, or not many customers
• You like to learn new things that will drive your business sales
• You know your way around computers but you’d like a little hand holding to get you through the steps needed to accomplish your online marketing goals.
• You’d like one-to-one guidance on how to accomplish each task
• You’d like someone to make sure you stay on task with an action plan checklist
If you answer “that’s me” to any of these statements, then this consultative type of service is for you..

DFY (Done For You)

• You Don’t have time to fool around with online marketing, but you know it’s something that needs to be done in order to get more new leads
• You don’t understand how any of this online stuff works and you don’t want to fool around with any of it.
• You barely use the computer to check your email
• You want a semi-push-button solution to getting your online marketing setup and working for you.
If you answer “that’s me” to any of these statements, then this type of service is for you..