How to stop visitors from ‘bouncing’ off your website.
What to do? First, you need to measure your bounce rate, and you can use Google Analytics for this. This will show you what website pages have the most interaction i.e. those pages that visitors interact with the longest amount of time. You can then decide which pages need improving with better content.
It will be best to concentrate initially on those pages that received the most visitors. What is your bounce rate here? Does it need improving? Those
pages with the lowest bounce rate indicate that visitors like to engage with this page and find it interesting.
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