What is Search Engine Optimization (SEO)?

SEO is the process of improving the visibility (ranking) of a website via natural searches on the internet by using search engine friendly elements such as relevant ‘keywords’ that best describe your business. Consider these facts: 1. Ninety-nine percent of customers...

Level up to Effective Online Communication

Need to find a way to improve your communication strategy and gain more potential customers?  Let expert, Annette Washington-Goff, help you today! One method that has proved to be successful is Storytelling. Storytelling is a great method to connect with your...

4 Ways To Know Your Website Needs A Change

Our experts have compiled 4 ways to know that it is time to renovate your website!  1. Your site takes more than 3 seconds to load. 2. Some of the features or content do not display properly. 3. Your site is difficult to view and navigate on mobile. 4. You’re not...

Two Simple Digital Marketing Success Stories that You Can Copy

Two Simple Digital Marketing Success Stories that You Can Copy  1. Dacia, the European Car Maker, used Facebook boosted posts in a promotional campaign to increase their brand and drive new leads. Using stats taken from testing ads posted at different times they...

SEO Audit: A Must Do

How often should an SEO Audit be completed for your business? Forty-seven percent said in a survey that a full SEO audit should be  conducted every six months.  An SEO Audit performed by an independent marketing consultancy, like IYBS Local, will give you the...

Use Reviews for Content Marketing to Promote Your Business

Knowing how to use your positive business reviews effectively can aid in promoting your reputation, which in turn helps you to gain the trust and loyalty of your customers. When your content bank is running low, don’t panic as reviews are perfect for content...