How to Set Business Goals For Startups

How to Set Business Goals For Startups

[Interesting] Setting business goals matters. It matters more than you think. Entrepreneurship is more than bringing ambitious ideas to life and thinking up a creative business name. Even though people will tell you that 90% of startups fail in the first year, that’s...
How to Choose a Marketing Strategy

How to Choose a Marketing Strategy

[Interesting] Choosing the right marketing strategy is the key to spending the least amount of money on marketing. If you want to market your business without spending money, you’ll have to invest some brain equity.  That means “sharpening your saw” and making sure...
3 Things Every Business Owner Needs to Know About Marketing

3 Things Every Business Owner Needs to Know About Marketing

[Interesting] If you’re confused by the whole marketing topic — it’s not your fault. Hell, I’m in the marketing business and even I get confused about what the gurus on the mountain are classifying as marketing. In the next 3 minutes, I’m going to lay out a few things...
Getting on the First Page: Reputation Management on Google

Getting on the First Page: Reputation Management on Google

[Interesting] Word of mouth marketing is still the most cost-effective way to get and keep customers.  And today’s word of mouth marketing often comes in the form of a Google search. Just look at your own behavior.  The first thing you do when you want to learn about...
10 Helpful Ideas to Create a Competitive Corporate Identity

10 Helpful Ideas to Create a Competitive Corporate Identity

[Interesting] ‘What’s your brand?’ If you can’t answer that question your business is doomed to fail. Paula Scher’s is right when she says ’identities are the beginning of everything. They are how something is recognized and understood.’ in other words, a business...

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