Do you measure your customer acquisition cost? Firstly, let’s establish what I mean by ‘customer acquisition cost’ (CAC). Basically, it is your total cost of sales/marketing for a set period of promotion divided by the number of new clients you acquired during this period. So, if you spent $1,500 in total and gained 20 new […]
Today I’m pondering the question of what to do about a business setback I experienced last week. It was a small setback, but a business interruption just the same. As an entrepreneur, it’s easy to get discouraged especially if you’ve been in business for a while. You figure at some point your business should run […]
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