Website Traffic- How Much Am I Getting?

A surprisingly high amount of business owners that I meet often ask me about their website traffic.  They simply want to know how to find out how many people visit their website on a daily basis or why it seems that no one is visiting their website. There are quite a...
SEO Audit: A Must Do

SEO Audit: A Must Do

How often should an SEO Audit be completed for your business?  Forty-seven (47%) percent said in a survey that a full SEO audit should be conducted every six months. An SEO Audit performed by an independent marketing consultancy, like IYBS Local, will give you the...
Remarketing Works! What is it?

Remarketing Works! What is it?

What is ‘Remarketing’?  After someone visits your website, remarketing allows you to follow them around as they continue to browse and then position your ads right in front of them! That’s a very effective marketing technique! Five Benefits of Remarketing: 1. It...
Are your visitors bouncing off your website?

Are your visitors bouncing off your website?

How to stop visitors from ‘bouncing’ off your website.  What to do? First, you need to measure your bounce rate, and you can use Google Analytics for this. This will show you what website pages have the most interaction i.e. those pages that visitors interact with the...
Promoting Positivity at all Times

Promoting Positivity at all Times

Did you know that 80 percent of all customers change their mind before making a purchase because of a bad review?  Bad reviews can create a poor reputation and a loss of revenue. With a world as connected as ours, it makes it imperative to respond to these reviews...
How much should your marketing budget be?

How much should your marketing budget be?

The U.S. Small Business Administration recommends a marketing budget that is 7% to 8% of your gross revenue  if your annual revenue is more than $5 million, and if your net profit margin is at 10% to 12%. For lower revenue and net profit margin, then maybe 2% to 6%...

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