What is SEO and Why do you need it?

What is SEO and Why do you need it?

What is Search Engine Optimization (SEO)? SEO is the process of improving the visibility (ranking) of a website via natural searches on the internet by using search engine friendly elements such as relevant ‘keywords’ that best describe your business. Consider these...
SEO Intelligence: Keyword Research

SEO Intelligence: Keyword Research

How do you determine what your potential customers are typing in Google Search?  If you have no idea what terms they are searching for then you don’t know what keywords to use for your optimization. Keyword Research allows you to gain intelligence on the actual...
SEO Audit: A Must Do

SEO Audit: A Must Do

How often should an SEO Audit be completed for your business?  Forty-seven percent said in a survey that a full SEO audit should be conducted every six months. An SEO Audit performed by an independent marketing consultancy, like IYBS Local, will give you the...
What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

SEO is the process of improving the visibility (ranking) of a website via natural searches on the internet by using search engine friendly elements such as relevant ‘keywords’ that best describe your business. Consider these facts: 1. Ninety-nine percent of customers...
Use PPC and SEO to Strategically Grow Your Business

Use PPC and SEO to Strategically Grow Your Business

As you may know, Pay-per-click Marketing (aka PPC) is a strategic way of achieving instant traffic to your website.  Since you only pay for the clicks, PPC is cost-effective and it gets you fast, measurable results which translate to more customers. The downside to...