Every visitor to your site could be on any of these buying stages:
Awareness, Interest, Desire, and Action.
Does your website’s navigation and content address all of these?
Some sites concentrate on the ‘Awareness’ and ‘Interest’ stage without signaling visitors toward a purchase while
others focus more on the ‘Action’ stage without providing sufficient information.
There’s no telling how long they stay in one stage before jumping to the next.
Sometimes, the progress takes months, and sometimes the jump is nearly instantaneous.
Here at IYBS Local, we walk the extra mile to ensure that your website speaks to your visitor relative to their stage in the buying process.