Ever Think About Building Revenue in Your Business?
Building revenue is one of those topics that stays top of mind for many small business owners. Whether those sales come from existing patients or from new customers doesn’t matter much; as long as revenue is coming in the door.
Marketing, however, does change things as far as new customers vs. existing. As you may have heard, the cost of getting a new customer is much more than simply marketing new products and services to your current customers.
When Building Revenue, there are 3 ways to increase your business sales
- Increase the number of new customers walking in your practice
- Increase the number of times a customer visits your business
- Increase the number of products or services your customers purchase
Let’s break building revenue down even further:
Increasing the number of new customers in your business is great, but as you may have heard, the cost of getting a new customer is much more than simply marketing new products and services to your current patients. So if you’re looking for fast and low cost ways building revenue, this may not be at the top of your list right now.
For number 2, you can increase the number of times a customer visits your business. For instance, as a dentist, creating programs that move your patients from checkups, to teeth whitening, to cosmetic veneers, and other services can be beneficial and get your customers to come back more times per month. Now the idea of anyone wanting to see a dentist more than once a month can seem unrealistic, but since most people associate going to the Dentist with pain, you can easily create programs that offer non-pain-related services- like teeth whitening. For a chiropractor, offer more than just adjustments; create packages that include health classes for specific cases like diabetics or sciatica. These additional services will bring your patients back into your office more often.
Number 3 is probably the easiest way to increase your business sales. There are many products that are available that you can offer your customers for building revenue. You can offer these products through your office or on your website. In many cases, you don’t even need to purchase the product first. With a quick visit to Amazon, you can find your business or industry-related products that help your customers. Create a page on your website titled “[Business Name] Recommendations” and place a few highly recommended products on the page. You can use your own products that you offer in-house as well as products from Amazon. The income from Amazon may not be much to begin with, but it definitely adds to revenue, requires very little effort and maintenance, and can make money while you sleep.
Did any of these tips make sense to you?
So… how do you actually turn those 3 suggestions into building revenue for your practice?
I’ve put together some of my best revenue creating material for small business owners. But before I send give you more, I want to hear more from you about how you increase revenue in your practice right now.
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