if your annual revenue is more than $5 million, and if your net profit margin is at 10% to 12%.
For lower revenue and net profit margin, then maybe 2% to 6% marketing budget will do.
The size of your marketing budget will fuel your marketing efforts, and so if you’re in a very competitive industry,
and most especially if you’re in the early stages of your business, then your budget should be around 20% if your annual gross revenue.
Go ahead and like this page, if you think that having the right marketing budget is important.