Think you know about Pay-Per-Click?

What is PPC?  Pay-per-click ( PPC) is an internet marketing model where businesses or individuals who want to advertise their products online pay a certain amount of money every time your ad is clicked. This is a way of buying extra visits for your website. The...

PPC and SEO: Better together

Typically, online marketers consider PPC and SEO as completely separate strategies.  While they are different in many ways, it’s more helpful to think of them as two barrels of the same gun. PPC and SEO can, and should, complement each other, thereby leading to a more...

Avoid these Online Advertising Pitfalls

At IYBS Local, we are veterans when it comes to PPC (Pay-Per-Click) campaigns. We see so many small businesses make mistakes when they are getting started.  Here are a few you should avoid: 1. Failure to Identify a Realistic Budget. When you start a new campaign, you...

Use PPC and SEO to Strategically Grow Your Business

As you may know, Pay-per-click Marketing (aka PPC) is a strategic way of achieving instant traffic to your website.  Since you only pay for the clicks, PPC is cost-effective and it gets you fast, measurable results which translate to more customers. The downside to...