What is Search Engine Optimization (SEO)? SEO is the process of improving the visibility (ranking) of a website via natural searches on the internet by using search engine friendly elements such as relevant ‘keywords’ that best describe your business. Consider these facts: 1. Ninety-nine percent of customers looking for your services never scroll past the […]
How much website traffic you’re really getting and what to do with it when you’ve got it.
How often should an SEO Audit be completed for your business? Forty-seven (47%) percent said in a survey that a full SEO audit should be conducted every six months. An SEO Audit performed by an independent marketing consultancy, like IYBS Local, will give you the opportunity to see your SEO performance from a more objective […]
Ways to Increase Your Brand’s Visibility! SEO is coming to the rescue. Don’t waste your time on billboards, magazine ads, or flyers. Catch your customers online! SEO is a powerful tool that allows your brand to become visible to people who need your products or services. Did you know that 89% of consumers use search […]
Typically, online marketers consider PPC and SEO as completely separate strategies. While they are different in many ways, it’s more helpful to think of them as two barrels of the same gun. PPC and SEO can, and should, complement each other, thereby leading to a more successful marketing strategy. There are 2 benefits to combining […]