What is SEO and Why do you need it?

What is SEO and Why do you need it?

What is Search Engine Optimization (SEO)? SEO is the process of improving the visibility (ranking) of a website via natural searches on the internet by using search engine friendly elements such as relevant ‘keywords’ that best describe your business. Consider these...

Website Traffic- How Much Am I Getting?

A surprisingly high amount of business owners that I meet often ask me about their website traffic.  They simply want to know how to find out how many people visit their website on a daily basis or why it seems that no one is visiting their website. There are quite a...
SEO Audit: A Must Do

SEO Audit: A Must Do

How often should an SEO Audit be completed for your business?  Forty-seven (47%) percent said in a survey that a full SEO audit should be conducted every six months. An SEO Audit performed by an independent marketing consultancy, like IYBS Local, will give you the...
Increase Your Brand’s Visibility

Increase Your Brand’s Visibility

Ways to Increase Your Brand’s Visibility!  SEO is coming to the rescue. Don’t waste your time on billboards, magazine ads, or flyers. Catch your customers online! SEO is a powerful tool that allows your brand to become visible to people who need your products or...
PPC and SEO: Better together

PPC and SEO: Better together

Typically, online marketers consider PPC and SEO as completely separate strategies.  While they are different in many ways, it’s more helpful to think of them as two barrels of the same gun. PPC and SEO can, and should, complement each other, thereby leading to a more...