Some businesses spend a lot of money on advertising to get new customers.
And cold advertising for new prospects can be a hit-or-miss at best.
However, the most important thing is what you do after getting your first customers. And even if you are a company that has been in business for a long time,
you can dramatically improve, or even change some of your promotion strategies by taking advantage of word-of-mouth marketing online.
Zappos.com has changed the way they do marketing. Instead of putting a lot of money in creating ads,
and spending a lot of money on conventional advertising like many other businesses do,
they decided to spend that money on creating a great customer experience and then giving
that customer a way to tell everyone how good their experience was.
The result has been nothing short of fantastic.
According to a survey done by Nielsen, 92% of consumers believe in the things they hear from friends or family,
and the reviews they read about a business on review sites. Some prospects will even go to these
review sites to look at what is being said about a company before they will buy.
When you get review sites working for you, and you start taking control of these sites,
word-of-mouth marketing starts working for you.
Want to learn how to take advantage of this strategy?
Then give us a call today at 425-272-5932 and we will show you how to get started.