As we start the new year, it’s time to look forward to seeing what can be better this year. How can I get more new customers? How can I manage my time better this year? These are just a few questions you may ask yourself and search for answers. There is one thing that thousands of small business owners know they should be doing. They see articles about it, they get calls from marketers about it, it’s everywhere; and though they know they should be doing this in their business, it just doesn’t happen. It’s important because it helps retain current customers, train new customers, and capture new leads that turn into customers.
If you haven’t guessed yet, I’m talking about marketing automation. It’s the art of getting more done in less time with better results that create a profitable business. The subject of online marketing is daunting. Who knows what you’re supposed to do? Do I need software? Just how do I automate our marketing campaigns successfully?
Over the next few days, we’ll help you decide. I’ll give you the basics, the tools, explain the programs, and let you decide the path that will work best for you. Yes, I could put it all in this one article, but, truthfully, most business owners won’t stay with me that long, so I thought it would be better if I turn it into a 5-part series all about marketing automation and how to implement a few systems in your business. Delivering this information in small steps will help you understand the entire process and help you get started (finally) with automated marketing campaigns that you can setup, then run for the entire year if you wish.
Here’s what we’ll discuss:
- Email Marketing Segmentation
- Blog Articles
- Social Media
And how to put it all together. Even the smallest business can benefit from marketing automation.